Asbury Park Press: 7 Mistakes When Starting Small Business - Barefoot Athleisure
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big mistakes when starting a small business

Asbury Park Press: 7 Mistakes When Starting Small Business

Thanks Devin Loring and the The Asbury Park Press for featuring Barefoot in your latest article “7 big mistakes when starting a small business”! After (almost) a year in business, I’m still learning, still researching, and still asking questions… but having lots of fun along the way! Have a small business and need some advice? Feel free to contact me!

You tell your friends and family that you want to open your own small business. You get together a business plan and meet with the landlord, your accountant and some fellow entrepreneurs.

Everyone gives great advice, but what aren’t they telling you?

About half of small businesses will survive to five years, according to the Small Business Association. There are many scenarios you should try to avoid as a new entrepreneur. These are some of them.

“When it comes to business management, (a new business owner) may have a lack of experience in the industry they’re going into,” said Jackeline Mejias-Fuertes, director of the Small Business Development Center at Brookdale Community College in Middletown. “I love decorating, but I’m not an interior designer. That’s a huge one that people don’t understand — the value of having the knowledge to run a business properly.”

Alison Keating opened her first business, Barefoot, an “athleisure” boutique in Spring Lake, a year ago.

“I was managing yoga studios in North Jersey before (opening Barefoot) and I’ve been in retail since I was a teenager,” Keating said. “I combined (my experience).”

Click here to read the entire article.