21 Apr Aurum: Love, Strength, Confidence, Kindness, Mindfulness
I wanted to take a minute to introduce you to our newest line: Aurum, a Canadian activewear brand.
Their inspiration is derived from the Periodic Table’s 79th element – Gold. Aurum is the Latin word for gold. It is said that gold captures and safeguards solar light and as a result, exudes divine intelligence. This inspiration is shared it through inspirational words on the inside of the fabric. The hope is that wearing Aurum garments will inspire you to live a life full of love, strength, confidence, kindness and mindfulness: qualities that we all strive for on a daily basis.
Aurum is a product of years of research and development, creating what we like to call the “perfect fabric”. It is not only incredibly comfortable and figure-flattering, but most importantly, it keeps you dry. Aurum is a thin 2-ply fabric; the first layer wicks the sweat from your body and the second layer evaporates the moisture leaving you feeling dry and at ease. Our pieces transition well from the gym to day-to-day activities leaving you confident and fresh while still looking stylish. Life happens. Take a minute; wear clothes that care.
Barefoot now carries the Aurum Love Full-Length Legging and the Confidence bra. Both items are described below, and available to purchase in store or online.
The high rise, body-sculpting cut of the full-length Love legging is specially designed to lengthen the leg and lift the rear. This piece is made from breathable, 4-way stretch fabric that is specially formulated to wick moisture away from the skin, and includes a built in thong for optimal comfort and full coverage.